With Washington DC
She puts a great deal of effort into choosing what is best for her home, her family, and herself. She seeks credible resources to help her make decisions for her family, because a large portion of their family budget is allocated towards child-centered products and services.
She is always looking for ways to give her children better opportunities and experiences. Most of her late afternoon and weekend time is spent transporting her kids to enrichment activities and birthday parties. While she is waiting for her child, she likes to have an enjoyable read that helps her discover resources for her family, as well as, support her ever-changing role as a mother.She is digitally oriented. She uses digital technology to reinforce her parenting role with her peers through social networks. In these networks, she follows what other mothers recommend, and she benchmarks the progress of her child against other children in her network of peers. She likes it when brands give her a personalized experience via her digital methods, such as special offers, timely advice, and life-simplifying ideas.
| Age |
25 – 49 |
| Female | 91 % |
| Male | 9 % |
| Average Family Size | 3.36 |
| Median Household Income: | $170,300 |
| Managerial | 50.2 % |
| Professional | 21.9 % |
| Homeownership | 90.8 % |
| Market Value of Primary Home |
|
| 200,000 to 499,999 | 24.1 % |
| 500,000 to 749,999 | 36.6 % |
| 750,000 to 999,999 | 21.8 % |
| Education | |
| Attendend College |
95.8 % |
| Graduated from College | 84.2 % |
| Completed Post Graduate | 49.8 % |
She reads FAMILY’s eNewsletter to find the quality events for her familyto attend. She is builds relationships with other moms in our social networks. She values FAMILY Magazine’s over 23 years of publishing and finds it a credible source to guide her during the challenging task of parenting.
FAMILY Magazine is the largest parenting publication in the Mid-Atlantic region and has over 23 years of publishing experience. FAMILY Magazine is delivered every month to over 2,800 locations where parents go with their children. The online version is available at WashingtonFamily.com.
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