By Janice M. Copeland
There are myriad resources for the budding to experienced entrepreneur on a mission to success:
Web sites, magazines, books, workshops and more. All of this information can be quite confusing and overwhelming to say the least.
After exhaustive research, I have identified 15 consistent success strategies that have been implemented by entrepreneurs who have gone on to experience big success with their businesses.
Here we will review the 11th-15th success strategies.
Once again, I encourage you to get your reading glasses on and truly absorb these strategies so you will be able to create a plan of action in which you can implement to ensure your business’ success!
11. Don’t expect perfection. One of the biggest issues women face today is perfectionism. It gets in the way of truly enjoying our every aspect of our lives, including our businesses. I encourage you to join me in letting go of your desire for perfection. Instead, strive for excellence in all that you do. This will enable you to shoot excitedly for the realistic goals and forget about the impossible goal of perfection. None of us will ever achieve perfection, so let’s encourage each other to let that fallacy go and start enjoying the real life we have to live.
12. Be Bold. It amazes me that some of us, as business owners, are too shy to ask for the sale… or too shy to really wow people at networking events with something different about us. In order to be successful, you will need to do some things that feel foreign to you. You will need to be bold! This does not mean forcing your products or services down someone’s throat, but rather getting out there in the marketplace and creating a buzz about you…getting out there and being memorable… getting out there and speaking excitedly about your offerings. You should be bursting with excitement over what you can offer your prospects! When we are bold, we command respect and attention from others, which turns into a successful business.
13. You must not compare. Okay, let’s just admit that whether we like it or not, we do find ourselves comparing ourselves to others. Successful entrepreneurs are not spending their precious time comparing themselves to others. Instead they are focused on what is next for them. They remain centered on the details of their business and are not weighed down with the comparison game. Join me in committing to cease all of the comparing. We already know each of us was made to be unique. Let’s embrace that and move at our own pace. Let’s take this tip to heart and stop comparing our business, our looks, or even our business cards to anyone else! We will surely be the better for it!
14. You must seek out alliances and partnerships. Every successful business, whether small or large, seeks out alliances and partnerships with other companies whose products either enhances their product offering or who share the same ideal client. When we pull our strengths and contacts together, both will win. It goes back to the principle of asking for help and or seeking out a mentor to facilitate our path to success. Stop and think with pen and paper in hand about whom you serve. Where do they go? How do they spend their days? What are their hobbies? Do they have families? Once you have identified who your ideal client is, it’s time to think about whom else might share that ideal client. Brainstorm a list. Then think about who you have met who fits into this mold and proactively approach them with your alliance idea. You could co-facilitate a workshop, hold a trunk show, and/or a million other ideas. The fact of the matter is that you can’t be as successful alone as you could be when you partner with others!
15. You must never give up! If there’s only one thing you take away from this article, it should definitely be this: never give up! There are countless success stories that started out as horror stories with everything going wrong. But what enabled those seemingly failed businesses to survive and thrive was their owner’s ability to hang in there and never give up! It has been said that anything can happen when someone wants it bad enough. Too many times, people are willing to give up their dream because the road has become too difficult. I want to close this article with some encouragement to you. If you love what you are doing, but it all seems so hard and unrewarding now, stop, and think about how badly you want to see this through to success. If your desire is strong enough, then turn on your tenacity and hang in there. Who knows? Maybe 2, 3 or 4 years from now, you could be even more successful in your business than you ever dreamed! At least, that is my hope for you!
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